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Ventura Projects changes its location for the Fuorisalone 2018: no more Lambrate, the best of Fuorisalone moves into a new area of Milan!
Do not believe in any of the rumors: there will be NO presence of Ventura Projects in via Ventura/Lambrate. The Nordic design has changed its milanese home!
There will be two appointments with the most innovative design and the most interesting research: the second edition of Ventura Centrale in the fascinating warehouses of the Stazione Centrale (via Ferrante Aporti) – this has been the best event of the last Fuorisalone – and the grand debut of Ventura Future.
Ventura Future will take place in three locations all in the area between Piazzale Piola and Viale Abruzzi: the Future Dome headquarter, via Giovanni Paisiello 6, lofts in via Donatello 36 and another great re-opening, the Former Pharmacy University Department in Viale Abruzzi 42 where the most prestigious design academies from all over the world will be hosted.
Future Dome is a significant choice, the first housing museum project in Milan dedicated to contemporary art. Here the best research of design and art will meet and I am sure we will see powerful synergies and new interactions.
Even the dates are significant: the week before the Milan design week, it will be the turn of the art week with the appointment of Miart fair (April 13-15).
“Future” is not a randomly chosen term, in this location the Futurists met at the beginning of the 20th century, here from 17th to 22nd April 2018 we will be able to discover tomorrow’s design and designers, new aesthetics, new materials and new solutions.
The future is like a large container for experimenting in the present.
For me, this year, it will be a very special Fuorisalone, I have an amazing news to share: Gucki is one of the official media partners of Ventura Projects! You can not imagine how happy and excited I am, a great achievement for me and a big step forward in my love story with Ventura Projects!
The difference with the Salone del Mobile is clear even from the press conference of the Ventura Pojects events. Here we are light years away from the fair, but not from companies. In fact the most enlightened companies come here to look for new designers and new collaborations. Less institutional, more freedom to choose what they want to show thanks to the curatorial project that makes this event unique in the whole panorama of Fuorisalone and Salone del Mobile.
I can not wait to see the magic, to see another area of Milan change, speak in English, be invaded by young creatives, to see once again the magic of design, the real one, the best one, the one that can really change the future.
In particular, I’m very curious about the installation of the Design School Kolding that will present a project entirely curated by Play Department in collaboration with Lego (you know that with only 6 bricks you can reach up to 915.103.765 combinations ?!).
“Play is the highest form of research” Albert Einstein
I am also very curious to see projects with a focus on design applied to health and medicine, a theme I think it’s every day more important and necessary. Last year I was struck by the research of a bra for breast cancer prevention.
Ventura Future and Ventura Centrale will surely be among the events not to be missed at the next Fuorisalone, 17-22 April 2018!