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Big news: Urban Outfitters will open the first Italian store in Milan, piazza San Babila, in the former H&M location that was the historical Fiorucci store, in the very center of the city.

You can see big banners on the store windows with “Prossimamente Urban Outfitters”, they are coming and recruting: [email protected]. There is not yet any opening day but it will be soon enough!

Urban Outfitters is an American lifestyle brand of the group which also includes Anthropologie (when this will open in Italy will be the end of my money), you can find super trendy fashion, books, gadgets, music, tech, beauty, accessories and even home décor.

Are you boho-chic style lovers and want to turn your home into a bohemian ‘cocoon’ with California vibes? This is the place to go! Here fringes, hairy carpets, decorations, pillows and brass accessories are waiting for you.

This summer I visited the Urban Outfitters store in San Francisco (gorgeous swimsuits!) and I saw beautiful bed linens, rugs and table accessories.

This is what I love most from Urban Outfitters website:


Lot of cushions, the velvet ones are virtually already on my couch. And for a real boho-chic place you can not miss seat cushions to use on the floor with rugs and where you can spend the evenings chatting and watch serie tv!


There is everything you want: from Persian delavè rugs to those with fringe and long hair in perfect boho style. My wish list is already so long!

Table sets

I want those pink plates and also the geometrical black&white!

Home décor

Useful and beautiful jewelery stands, wall decorations, macramè… they are perfect with the boho-chic style!

If you can’t wait you can shop on-line or in the small corner already present at La Rinascente  Duomo in Milan.