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Among the most awaited events of the 2018 Fuorisalone there are certainly Ventura Future and Ventura Centrale of which I am a proud media partner.
After 8 years in which Ventura Projects is synonymous of Fuorisalone in the Lambrate district, the organization changes its address and moves into new locations. Here you can read what happened to Ventura Lambrate.
Despite the rumors, this year in Lambrate there will be nothing that can claim the signature of Ventura Projects, by now a guarantee of quality. These are new addresses of Ventura Centrale and Ventura Future:
Ventura Centrale
Via Ferrante Aporti 9
This year the second edition of Ventura Centrale is ready to amaze with 9 installations in the former warehouses of Stazione Centrale.
This location has been inaccessible to the city for over 30 years, it was opened for the first time in the 2017 edition of the Fuorisalone and it was the most visited and applauded event of the last design week.
Be ready because the surprises coming up are amazing!
There will be giant ‘puppets’ (over 3 meters tall) made by Swiss designer Stephan Hürlemann using pieces of disused chairs and tables.
There will be the installation of the Japanese AGC Asahi Glass that will combine sound and glass. There will be an original American Diner by Surface Magazine that I bet it will become one of the most instagrammed places during this Fuorisalone!
There will be the installation “Waste no more” by Eileen Fisher to raise awareness on the environmental impact of the textile and fashion industry.
I can not wait to see the installation of the collaboration between Fabrica and Pierre Frey and the color installation ‘Bring color into your life’ of the Japanese brand Nitto with washi tape and glossy and transparent PET tapes!
Ventura Centrale
17-21 April, 10-20
22 April, 10-18
Ventura Future
via Giovanni Paisiello 6
via Donatello 36
viale Abruzzi 42
The new edition of Ventura Future will take place in these 3 main locations, easily accessible from Loreto metro station and 5 minutes walk from the Bar Basso … I told you it’s the perfect place for a very milanese aperitivo or for a drink after dinner among designers!
The name “Ventura Future” already reveals its mission: a deep thinking and evaluation of design of the future! Here you’ll find not only young designers, but also innovative researches, sustainable and social projects and the best design academies.
Photos: Iles 2, G. Rowska, G. Koryniowska, G. Potocka / The materialists presents paper, Studio Pao / Wasted Maasvl, Studio Schneemann
Do not miss the students’ research, ask them explain to explain their reserches, do not be shy! You may discover new visions of the future that we can not even imagine!
Among the academies that will be present there will be the Central Saint Martin (London), the Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation (Copenhagen), the Kyoto Institute of Technologies and Design Lab, the University of Singapore, the Iowa University… 18 design schools among the best in the world where research is the real engine and the most important part. Who knows that this proximity to the Politecnico of Milan won’t send some good and innovative vibes to our (already renowned for architecture and engineering) University!
17-21 April, 10-20
Thursday 19 April, 10-22
Sunday 22 April, 10-18
Here you can download the pdf floorplan of Ventura Centrale and Ventura Future events.
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