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Muji opened yesterday a new store in Via Torino 22, just a few steps from the Duomo of Milan.
After 12 years the store moved from via Torino 51 (this was the second Muji store opened in Milan in 2005 after the one in corso Buenos Aires) to number 22: three floors, a total area of over 500 sqm and more than 2,500 products.

This new store is the perfect place where to make a genuine Japanese experience and discover Muji’s philosophy. The complete brand name is “Mujirushi Ryohin” meaning “no brand, quality products”.

On the first floor of the new shop in via Torino there are fashion and accessories, skincare products, travel accessories and my beloved stationery. Here there is also the Aroma Labo where you can create your own home fragrance mixing essential oils: the aroma diffuser will be my next purchase!
-1 floor is entire dedicated to furniture and home accessories.

My favorite place in the store is the “Muji Gift” corner, entirely dedicated to personalization! You can wrap and customize your purchases with stamps, paper bags and stickers. There is also an iconic Olivetti red Valentina typewriter at your disposal to write letters and greetings cards!
You can also decorate Muji fabric products with beautiful emroideries, do you remember my “Gucki” t-shirt?

Last news: in the new store you can find the beautiful “Muji via Torino” shoppers, they will be donate to the first 100 customers until Friday, on Saturday and Sunday to the first 300 clients (you can find them also for sale).