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Starting this week Instagram introduces a great new feature: with 20 super American retail brands (such as Kate Spade) Instagram is launching shoppable photo tags.

Instagrammer and influencers have created their empires being paid, especially from fashion brands, by posting photos on Instagram wearing those brands’ products. Instagram is not getting any of all that money. But Instagram is now stepping in, becoming the intermediary in this shopping experience!



When you’ll spot a bag that you like in an Instagram photo, you’ll just need to click on the shoppable tag and you’ll have access to details and price of the product, and you’ll can even buy it immediately on the official shop!

Has ever happened to you to see something on Instagram and trying in every way to find out the brand or where to buy it? What do you think of this Instagram news? Will they make us spend a lot of money? 😉