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Japan is the Kawaii kingdom and of course just Japanese could have this idea: miniature furniture for cats.
And not any furniture, but perfect reproductions made by skilled craftsmen. In fact, the idea was born to support the Fukuoka area, in the southeast of Japan, famous for the skill of its craftsmen specializing in woodworking, hardware, glass and cutlery.
A great initiative to support the excellence of the territory with a brilliant marketing action: miniature items (kawaii) + kittens = perfect combo to become viral!
Look at the very Japanese website!
Photo and video Okawa City