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The Swedish brand H&M has announced the new collaboration with fashion designer Erdem: the new collection will be available in selected stores and online on 2 November.

It will be a full wardrobe of feminine womenswear, an accessories line and, for the first time ever, a collection for men.
Erdem is famous for romantic dresses, floral and botanical fantasies, I look forward to see how the collection will be! It will be a November full of flowers!

After the H&M Christmas film by Wes Anderson, H&M has called Baz Luhrmann to create the Erdem collection film!

Here you can see a small preview of the Baz Luhrmann’s film:


Cover photo: H&M creative advisor Ann-Sofie Johansson, designer Erdem Moralıoğlu, and filmmaker Baz Luhrmann together on set in England.