{"id":34149,"date":"2018-05-25T07:30:22","date_gmt":"2018-05-25T05:30:22","guid":{"rendered":"https:\/\/gucki.it\/?p=34149"},"modified":"2018-05-25T00:35:10","modified_gmt":"2018-05-24T22:35:10","slug":"the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet","status":"publish","type":"post","link":"https:\/\/gucki.it\/en\/art-design-en\/ikea-en\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\/","title":{"rendered":"The new Ikea campaign to support those with little space in the closet"},"content":{"rendered":"<p><strong>Every year Ikea makes the &#8220;Life At Home Report&#8221; to analyze and understand the new home habits<\/strong> of people all over the world and new needs.<\/p>\n<p>One of the data that emerged this year is the not-news that <strong>having too many things is a source of stress.<\/strong><br \/>\n<strong>We frequently keep rather than get rid of things<\/strong>. I&#8217;m guilty! <strong>I get attached to things and it&#8217;s really hard for me to get rid of them<\/strong> (not so much with clothes though, much more with empty boxes, jars, stationery items, pieces of paper&#8230; it&#8217;s crazy, I know!).<\/p>\n<p>Also from Ikea&#8217;s research emerged that 4<strong>0% of people admit to live with objects that they hate, but which they can not get rid of because they do not belong to them<\/strong>. 49% of people say that the main cause of contrasts at home is due to the different sensitivity to disorder. And here I have to add that my husband is VERY understanding.<\/p>\n<p>The <strong>new Ikea campaign &#8220;Get back your space&#8221;<\/strong> is very funny and if we talk about the closet, this time it&#8217;s my turn to be the victim. Filippo certainly has more clothes than me!<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1170\" height=\"659\" src=\"https:\/\/www.youtube.com\/embed\/LxEu8WaolZo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;Tell us about the injustices you suffer. We will help you&#8221;<br \/>\nOnce again Ikea&#8217;s marketing irony wins!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year Ikea makes the &#8220;Life At Home Report&#8221; to analyze and understand the new home habits of people all over the world and new needs. One of the data that emerged this year is the not-news that having too many things is a source of stress. We frequently keep rather than get rid of things. I&#8217;m guilty! I get attached to things and it&#8217;s really hard for me to get rid of them (not so much with clothes though, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[661],"tags":[647,662],"class_list":["post-34149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikea-en","tag-home-en","tag-ikea-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new Ikea campaign to support those with little space in the closet<\/title>\n<meta name=\"description\" content=\"Every year Ikea makes the &quot;Life At Home Report&quot; to analyze and understand the new home habits of people all over the world and new needs. 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One of the data that emerged this year is the not-news that having too many things is a source of stress.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/gucki.it\/wp-content\/uploads\/2018\/05\/ikea-armadi-gucki.png\" \/>\n<meta name=\"twitter:creator\" content=\"@gucki_it\" \/>\n<meta name=\"twitter:site\" content=\"@gucki_it\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gucki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/\"},\"author\":{\"name\":\"gucki\",\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/#\\\/schema\\\/person\\\/aa0a3da4d60fd25e2802d367c2b34485\"},\"headline\":\"The new Ikea campaign to support those with little space in the closet\",\"datePublished\":\"2018-05-25T05:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/\"},\"wordCount\":235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gucki.it\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/ikea-armadi-gucki.png\",\"keywords\":[\"Home\",\"IKEA\"],\"articleSection\":[\"Ikea\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/\",\"url\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/\",\"name\":\"The new Ikea campaign to support those with little space in the closet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gucki.it\\\/en\\\/art-design-en\\\/ikea-en\\\/the-new-ikea-campaign-to-support-those-with-little-space-in-the-closet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gucki.it\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/ikea-armadi-gucki.png\",\"datePublished\":\"2018-05-25T05:30:22+00:00\",\"description\":\"Every year Ikea makes the \\\"Life At Home Report\\\" to analyze and understand the new home habits of people all over the world and new needs. 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