{"id":22765,"date":"2016-03-21T07:30:02","date_gmt":"2016-03-21T06:30:02","guid":{"rendered":"https:\/\/gucki.it\/en\/2016\/03\/21\/alice-nel-paese-delle-meraviglie-di-vitra\/"},"modified":"2018-05-29T21:32:17","modified_gmt":"2018-05-29T19:32:17","slug":"alice-nel-paese-delle-meraviglie-di-vitra","status":"publish","type":"post","link":"https:\/\/gucki.it\/en\/art-design-en\/alice-nel-paese-delle-meraviglie-di-vitra\/","title":{"rendered":"Alice nel Paese delle Meraviglie… di Vitra"},"content":{"rendered":"

Venerd\u00ec \u00e8 stata una giornata speciale, sono stata invitata alla preview del nuovo allestimento del Vitra loft<\/strong> (ultimo piano della VitraHaus) realizzato da India Mahdavi a tema Alice nel Paese delle Meraviglie<\/strong>.<\/p>\n

—<\/p>\n

Friday I was invited to a very special day: the preview of the India Mahdavi transformation of the\u00a0Vitra Loft<\/strong> (last floor of VitraHaus) into\u00a0Alice\u2019s Wonderland<\/strong>.<\/em><\/p>\n

\"Vitra-haus-basel\" \"DSC_0004\"<\/p>\n

\"Vitra-haus-Inda-Mahdavi-2\"<\/p>\n

\"Vitra-haus-Inda-Mahdavi-12\"<\/p>\n

“Alice cominciava a sentirsi stanca…” cos\u00ec inizia il libro di Lewis Carroll e da qui India Mahdavi<\/a><\/strong>, architetto di origini iraniane annoverata dalla rivista Time tra i 10 pi\u00f9 influenti interior designer del mondo, ha preso ispirazione per un sogno in rosa<\/strong>. Durante la\u00a0preview\u00a0India ha raccontato com’\u00e8 nata l’ispirazione, come ha voluto giocare con le proporzioni esattamente come succede ad Alice<\/strong>… enormi stelle alpine (di\u00a0Wandschappen, che avevo visto l’anno scorso al FuoriSalone<\/a>!), nuvole di luce, sedie in miniatura, ciliegie giganti, l’immancabile coniglio bianco, grandi tazze di popcorn rosa… s\u00ec perch\u00e9 tutto era rosa! Anche le cose da bere e mangiare al rinfresco!<\/p>\n

—<\/p>\n

“Alice was beginning to get very tired…”\u00a0the very first words of Lewis Carroll’s famous tale were the starting point to create this new backdrop for Vitra collections… Everything is an invitation to daydreaming<\/strong>. India Mahdavi, one of the 10 most influent interior designers according to\u00a0Time magazine, created a wonderful world where everything is pink<\/strong> and fluffy: giant edelweiss (by\u00a0Wandschappen, I remember them from the last\u00a0FuoriSalone<\/a>!), giant cherries, the white rabbit, very small Vitra chairs… everything was pink<\/strong>… even food and beverage!\u00a0<\/em><\/p>\n

\"Vitra-haus-Inda-Mahdavi-3\" \"Vitra-haus-Inda-Mahdavi-5\" \"Vitra-haus-Inda-Mahdavi-6\"<\/p>\n

Se penso a India Mahdavi non posso non pensare al rosa… Sketch<\/a> a Londra \u00e8 uno dei suoi lavori pi\u00f9 celebri! Ma qui non ha giocato solo con il colore, ha creato una magia<\/strong> mixando arredi storici Vitra e pezzi contemporanei<\/strong>. Inevitabile l’effetto “wow”<\/strong>!<\/p>\n

\u00c8 stata una giornata speciale perch\u00e8 ho conosciuto persone meravigliose e fatto nuove amicizie con blogger e instagrammer davvero bravissime\/i! Eravamo un piccolo gruppo e cos\u00ec \u00e8 stato molto bello chiacchierare e conoscersi meglio. Un’enorme onore \u00e8 stato poter parlare e fare qualche domanda a India Mahdavi in persona. Sorridendo mi ha raccontato di quando all’inizio dei suoi studi volesse diventare una film maker e come\u00a0poi\u00a0la strada \u00e8 cambiata. I suoi interni, i suoi allestimenti per\u00f2 continuano a raccontare storie, cos\u00ec come fossero film, e invitano i visitatori a farne esperienza.<\/strong><\/p>\n

—<\/p>\n

I cannot speak about\u00a0India Mahdavi without thinking to the Londoner Sketch<\/a>, one of her most famous interiors. Here at Vitra she doesn’t play with the pink color, she made the magic mixing vintage design pieces and contemporary one<\/strong>. “Wow effect<\/strong>” it is!<\/em><\/p>\n

It was a special day because I’ve met marvellous persons and made new friends with real cool bloggers and instagrammers. We are a bunch of people so it was nice chat and knowing each others. \u00a0It was a huge honor \u00a0talk and make some question to India Mahdavi in person. She told me smiling that at the beginning she wanted to become a filmmaker and how the path changed. But I think that her interiors tell a story like a movie, in there you can have a real experience!<\/strong><\/em><\/p>\n

\"Vitra-haus-Inda-Mahdavi-13\"\"Vitra-haus-Inda-Mahdavi\"<\/p>\n

Sulle pareti erano citate delle frasi del libro di Alice nel Paese delle Meraviglie e India mi ha indicato la sua preferita “Che ne sar\u00e0 di me?”<\/strong>. Precisa, dritta al punto. Mi ha colpito al cuore e in un istante ho capito che ognuno di noi \u00e8 un po’ Alice!<\/strong><\/p>\n

—<\/p>\n

On the walls there are some quotes from the\u00a0Alice\u2019s Wonderland tale and India pointed\u00a0me at her favorite one\u00a0“What will become of me?”<\/strong>. Precise, exact, straight\u00a0to the point. She struck into my heart and I realized that everyone is a little bit Alice<\/strong>!<\/em><\/p>\n

\"Vitra-haus-Inda-Mahdavi-11\" \"Vitra-haus-Inda-Mahdavi-16\"<\/p>\n

\"Vitra-haus-Inda-Mahdavi-14\" \"Vitra-haus-Inda-Mahdavi-15\"<\/p>\n

Non c’\u00e8 bisogno di dirvi che per me \u00e8 stato un sogno essere l\u00ec, immersa nel rosa a parlare di design! Continuavo a darmi pizzicotti per esser certa che tutto fosse vero! La mia \u00e8 stata propria una giornata nel Paese delle Meraviglie<\/strong>! Ancora una volta, grazie Vitra<\/strong><\/a>!<\/p>\n

—<\/p>\n

Obviously I have not to tell you how I loved being there in all that pink, talking about design! A real day in the Wonderland for me!<\/strong> Thank you again for everything to Vitra<\/a>!<\/em><\/p>\n

\"Vitra-haus-Inda-Mahdavi-1\" \"Vitra-haus-Inda-Mahdavi-9\"<\/p>\n

Enjoy!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":2,"featured_media":20281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[23,606,615],"tags":[618,1197,680,673,801,802,666],"class_list":["post-22765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-design-en","category-design-designers-en","category-home-decor-en","tag-design-en","tag-india-madhavi-en","tag-interior-design-en","tag-interiors-en","tag-pink-en","tag-rosa-en","tag-vitra-en"],"yoast_head":"\nAlice nel Paese delle Meraviglie... di Vitra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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curiosa, vorrei imparare una cosa nuova ogni giorno, mi interessa quasi tutto e vorrei conoscere tutto! Sono una navigatrice del web compulsiva. Sono laureata in storia dell\u2019arte e ho un master in Interior Design. Il design \u00e8 una mia grande passione. Ho sempre mille progetti e sono un\u2019entusiasta! Ferma non riesco a stare!","url":"https:\/\/gucki.it\/en\/author\/gucki\/"}]}},"jetpack_featured_media_url":"https:\/\/gucki.it\/wp-content\/uploads\/2016\/03\/Vitra-haus-Inda-Mahdavi-pink.jpg","jetpack_shortlink":"https:\/\/wp.me\/pfVHXy-5Vb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/posts\/22765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/comments?post=22765"}],"version-history":[{"count":2,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/posts\/22765\/revisions"}],"predecessor-version":[{"id":34189,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/posts\/22765\/revisions\/34189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/media\/20281"}],"wp:attachment":[{"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/media?parent=22765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/categories?post=22765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gucki.it\/en\/wp-json\/wp\/v2\/tags?post=22765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}